WRIVA has always believed it must act strategically in order to achieve better outcomes for the Werribee River and its catchment. The need to do so was first illustrated in initiatives to form a body to protect the Werribee River as noted in a local report by Werribee Jaycees on the health of the river and its wildlife, in 1972.1 This was a call to form a River Preservation Society, 2 and the Society was asked to consider the whole of the river catchment, “…not merely the water and banks.”3 Then, the Werribee River Association was formed in 1981. WRIVA’s first role and objectives stated WRIVA was: …to act as a catalyst and co-coordinating body …: 1. To maintain, improve and develop the Werribee River catchment, for the purpose of passive recreation and sport while conserving the native flora and fauna. 2. To promote the wider appreciation and use of the river in accordance with the first objective by the residents of, and visitors to, the region. 3. To achieve a balance between the quality and quantity of water within the Werribee River catchment necessary to fulfill the above objectives and the use of the river water for irrigation purposes.” 4 Since 1981 WRIVA has continually worked for positive outcomes in: Water quality Environmental flows Appropriate urban development River strategies and policies State Government policy Catchment management Better Bays and Waterways Plan and, Biolinks planning WRIVA believes it must continue to act strategically to ensure that the river and its fauna and flora are protected, so that future generations will receive the benefits of a healthy river for their own well being and good health.