The Jewellers Association of Australia is an industry body that works to represent and protect the interests of the jewellery industry and its consumers. In 2021, the Association will celebrate 90 years since its establishment in 1931. The JAA supports all facets of the industry including manufacturing, wholesaling, distribution, retail, students and consumers. We are proud to promote the highest standards and ethics within the Australian jewellery industry. Each of our members adheres to the JAA Jewellery Industry Code of Conduct, demonstrating their commitment to the industry, their clients and to excellence. Trust is a key part of consumer confidence and providing a Code of Conduct by which our members adheres to enhances this trust between business to business and business to consumers.