Events South Australia is the events arm of the South Australian Tourism Commission. Its charter is to promote South Australia as a tourism destination and attract visitors to South Australia through securing, managing, developing and sponsoring major events and leading the events industry. Events South Australia successfully manages three major events; the National Pharmacies Christmas Pageant, Santos Tour Down Under and Tasting Australia presented by RAA Travel. Along side Events South Australia, Destination Development department help promote and grow the South Australian tourism. They organise the Welcome Program for all the Cruise Ships that make the journey to Adelaide.