- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data.
- Support the manager in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars.
- Communicate campaign objectives, timelines, and deliverables to the team, and provide instructions for use or promotion.
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.
- Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership.
Desired experience and qualifications:
- Knowledge of traditional and digital marketing, content marketing, and social media marketing. Excellent writing and communication skills.
- Experience with research using data analytics software.
- Proficiency in full Microsoft Office suite