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Google Adwords & SEO Specialist -Volunteer position

House To Grow
Logo for House To Grow

**Your Responsibilities: **

  • Implement and manage company Pay Per Click, SEO and Marketplace strategies.

  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with marketing goals.

  • Monitor and administer web analytics dashboards, webmasters, reports and key reporting tools, and point out key areas of importance in accordance with marketing goals.

  • Monitor, evaluate and improve search results & search performance across the major search channels.

  • Some experience and understanding of long call keywords and geo-targeting.

  • Work autonomously on developing Keyword optimization.

  • Analyzing past and present Google traffic volume, and working with the Marketing team to develop strategies.

  • Generate weekly and monthly PPC & SEO performance reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.

  • Understanding of current PPC and SEO industry benchmarks and anticipate trends.

  • Perform link audits and identify improvement and new opportunities.

  • Ability to audit competitors & identify new opportunities.

  • Write sales focused ad copy that converts.

Required Skills and Experience:

  • 3+ years’ proven experience working on SEM or SEO.
  • Expert in Google Adwords
  • Excellent analytical, organizational, project management and time management skills.
  • Experience with website analysis using a variety of analytics tools including Google Analytics, Dashboards as well as internal reporting tools.
  • Demonstrated experience in delivering ongoing results and driving measurable ROI.
  • Results-driven focus.
  • Basic HTML & CSS knowledge is an advantage.
  • Experience in NFP sector is an advantage.