Main activities • Ensuring the organisation has a solid understanding of customers and the market through the use of analytics & modelling in order to identify marketing opportunities. • Overseeing the analysis of information using computerised statistical/data analysis techniques and developing sophisticated models that support the marketing group’s requirements. • Ensuring that market and customer insights are effectively utilised to drive the translation of customer and segment knowledge into strategic and tactical recommendations for product development, customer acquisition and retention. • Facilitating the timely and accurate delivery of campaign data to support marketing campaigns. • Understanding the needs of the marketing group, recommending solutions, forecasting the capital costs and benefits and managing the delivery of these initiatives. • Strategic development of the data warehouse platform to provide effective management, predictive models, business intelligence layers, reporting cubes and data capture. • Leading and developing a team of analysts to build organisational capabilities in the use of data mining tools and ensuring a high level of accuracy and productivity within the team.
Key skills • Excellent planning and organisational skills. • Superior written and verbal communication and presentation skills. • Strong reporting and analytical skills. • Ability to communicate effectively with a wide range of stakeholders and articulate technical issues in business language to non-technical audiences. • Skilled in financial assessment and business case development. • Ability to work in a fast-paced environment and manage a number of projects simultaneously and to tight deadlines. • Leadership and people management skills. • Ability to liaise confidently and effectively at all levels both internally and with external vendors.
Internal contacts Business Managers, Sales & Marketing Team, Strategy, Commercial and IT.
Typical experience At least 5 years of professional experience in a marketing environment, including proven project management experience, coupled with a relevant tertiary qualification. Industry-specific experience and postgraduate qualifications are desirable.