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Social Media Specialist

Friends of Refugees Inc

Friends of Refugees (FOR) is an independent not-for-profit organisation which has responded to the world’s worst humanitarian crisis and helps to create a positive future for people seeking asylum and refugees in Australia.

This role is for someone who love social media and are good at developing campaigns and also have patience to explain and help the members of the community understand how it works and what to do. This role not only requires you to be great on social media platforms but also great at face to face and over the phone conversations with people.

Specifically you would be responsible for: • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action • Set up and optimize FOR's pages within each platform to increase the visibility of FOR’s social content • Moderate all user-generated content in line with the moderation policy for each community • Create editorial calendars and syndication schedules • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions