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Communications and Marketing Coordinator

Short Back & Sidewalks
Logo for Short Back & Sidewalks

Short Back & Sidewalks is a free hair-cutting service for members of the community in need.

We work alongside service providers across Australia, providing friendly and attentive hair-cutting experiences with some of Australia’s best hairdressers and barbers as our volunteers.

Short Back & Sidewalks currently operates in Western Australia, New South Wales, the Northern Territory and Victoria.

Our service goes beyond just giving free haircuts; we create meaningful connections through conversations with clients, and create visibility for some of the most marginalised community members in Australia.

The Communications and Marketing Coordinator is responsible for telling the story of Short Back & Sidewalks to a diverse range of audiences.

We are looking for an experienced Communications and Marketing Coordinator to help tell the story of Short Back & Sidewalks (SBSW).

This role involves a mix of strategy, content creation and content distribution to inform and engage with different audiences about who we are and what we do.

The Communications and Marketing Coordinator works with the operations team, photographers, social media team and fundraising team to create a regular and fresh stream of engaging content across the SBSW communications channels.

This position is for approximately 15 hours per month on an ongoing basis.

Responsibilities

The Communications and Marketing Coordinator is responsible for the following:

- Strategic content planning

Creating an annual calendar of content for SBSW communications channels, with month-by-month breakdown of content based on SBSW events, special days/weeks (e.g. NAIDOC week and International Women’s Day) and other streams of SBSW content.

Planning content that highlights SBSW activities nationally and state-by-state (WA, NSW, VIC), as well as the organisation as a whole.

- Content creation and distribution

Creating and posting news articles and other content to the SBSW website via the SquareSpace platform.

Creating and scheduling engaging and original social media content for Instagram, Facebook and LinkedIn in liaison with Function Labs Social Media Agency.

Creating a monthly SBSW digital newsletter that is distributed to our email database with updates about our activities and other relevant content.

- Website updating

Updates the SBSW website regularly with content and other changes as required (e.g. Our Team, registration forms, etc).

- Database management

Keeping the SBSW email database up to date.

- Brand management

Ensuring all content produced is in alignment with the SBSW brand and using our voice.

Skills and Experience

We're looking for an individual with a minimum of three years' experience working in communications, PR, marketing or journalism, with demonstrated social media and other digital communications skills.

How to apply

If you're excited to help tell the story of Short Back & Sidewalks, please contact Joanna Holcombe at [email protected] and include:

  • Your CV/resume

  • One-two paragraphs telling us about yourself and why you'd like to volunteer with Short Back & Sidewalks.