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Social Media Officer

Green Karma

Key responsibilities

  • Knowledge and understanding of Green Karma's mission

  • Knowledge and awareness of creating content for a not for profit organisation

  • Being able to distinguish between content that is appropriate for not-for-profit organisations vs. commercial organisations

  • Design and implement social media strategy to align with our goals

  • Generate, edit, publish and share engaging content twice a week and monitor SEO and web traffic metrics

  • Advice on improving our presence on SM to the Green Karma committee

  • Organize/attend meeting when required in relation to SM and our promotional activities

  • Other duties consistent with the position where required and/or requested by the board from time to time

  • Collaborate with other teams like marketing, sales and customer service to manage needs and our actions

Selection criteria Essential

  • Proven work experience as a Social Media Officer

  • Passionate about health and the environment

  • Understanding of the food security issues, public health and/ or broader environmental issues.

  • Hands on experience in content management

  • Excellent copywriting skills

  • Ability to deliver creative content (text, image and video)

  • Solid knowledge of SEO, keyword research and Google Analytics

  • Knowledge of online marketing channels

  • Familiarity with web design

  • Excellent communication skills

  • Analytical and multitasking skills