Tasks Attract positive attention and results for the Australian Fairy Tale Society • to be measured by:

• Membership: purchases
• Merchandise: purchases
• Anthology: purchases and reviews
• Annual conference: bookings
• Public awareness: mass media, social media

• Develop a marketing strategy that addresses online, print, signage, and mass media • Build a contact database • Create press releases • Monthly Report to the Committee (and more frequently on an informal basis) on actions and results, ideally attending the Zoom Committee meeting.