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Tasks Attract positive attention and results for the Australian Fairy Tale Society • to be measured by:

  • Membership: purchases
  • Merchandise: purchases
  • Anthology: purchases and reviews
  • Annual conference: bookings
  • Public awareness: mass media, social media

• Develop a marketing strategy that addresses online, print, signage, and mass media • Build a contact database • Create press releases • Monthly Report to the Committee (and more frequently on an informal basis) on actions and results, ideally attending the Zoom Committee meeting.