Everyone in Australia is a migrant or a descendant of a migrant. Even our first peoples migrated here. And no matter how short or deep our roots are, most of us had to work hard to survive, find a job, put a roof over our heads, and feed our families. Times may have changed, but the challenges remain the same. Do you agree that even today newcomers are not easily accepted by existing communities, that ignorance, arrogance, and racism still exist, and that migrants have to work harder, be smarter, and be much more determined to get a job and prove themselves?
AMCCU (Australian Multi-Cultural Community United Ltd) is supporting the social and economic integration of migrants, fostering reconciliation, acceptance, and cooperation between the different races, ethnic and religious groups and bonding them into one Australian community. And we also celebrate the enriching multi-cultural diversity of our beautiful food, film, music, dance, fashion, art, literature, design, and crafts that makes our community so unique.
Being the new kid on the block ourselves, we intend to do all of this a bit differently from conventional charities. We don’t door-knock anymore but build cloud-based service platforms and online communication networks with passionate volunteer teams. We even have our own TV Production Team. However, no team can excel just by itself. It needs support.
That’s where you will come in.
You and other members of the Marketing Team will promote the purpose & service of AMCCU to create the most trusted brand in relation to celebrating Australia's multiculturalism and assisting ethnic communities & migrants. You do this by creating and improving multi-channel communication strategies that target a variety of stakeholders.
Social Media Marketer - developing a distinct online presence by attracting high numbers of internet followers through our social media channels
Search Engine Optimiser (SEO) - developing strategies to increase the number of visitors to our website by achieving high-ranking placements in search results
Google Ad Specialist - running campaigns to max our monthly $10,000 Google grant
Mobile Marketer - develop app-based, in-game, location-based and SMS marketing
Membership & eDirectory Marketer - grow the number of members (individuals, associated not-for-profit organisations, small to medium sized businesses that interact, connect and sell on our online platforms
(You only need to be an expert for one role.)
What do you need to bring to the team? Any and all of the skills, knowledge, and experience you have gathered in digital, social, or conventional marketing, advertising, media or communications, business or technology, creative design or journalism.
Responsibilities Depending on your role, you may need to:
- develop & integrate content marketing strategies
- research new online media opportunities that may benefit AMCCU incl. mobile, development of blogs or forums
- design website banners and assist with web visuals
- conduct keyword research and web statistics reporting
- use web analytics to monitor the performance of our websites and make recommendations for improvement
- contribute to AMCCU blogs and manage e-communications
- manage our contact database and assist with lead generation activities
- communicate and maintain the unified brand voice of AMCCU across all media platforms
- managing Google ads, scheduling posts, and engaging with followers.
What you will bring:
- 2 plus years of experience in a similar role
- Excellent written and verbal communication skills
- Time Management Skills
- Creative and pro-active approach
- Copywriting/content creation experience
- Experience with digital media editing tools (Desirable but not necessary)
Personality: You need to be a bit entrepreneurial and willing to take the initiative. Having self-esteem is beneficial, but ego won’t bring you anywhere in a community environment. Leadership is great if you don't try becoming the boss. It doesn’t matter if you are an introvert or an extrovert as long as you are a reliable communicator and team player. Importantly, don’t leave any part of your personality at home, be all of you all the time.
How You will be Supported We wish to contribute to you by enabling you to learn and acquire new skills by joining different teams or projects. At the same time, you can bring in all your experience and contribute as much as you like.
Location: You would work remotely from wherever you want, being connected with all teams via phone or video-conferencing whenever required.
Your Impact: The impact of your work is far-reaching. By enabling AMCCU to deliver its purpose we all can achieve more. And the more we can help migrants to succeed in Australia the more we can become the most tolerant, diverse, and happy nation on Earth.
So if you have the passion and the desire to create a meaningful legacy, then express your interest.