For the full Position Description and details on how to apply, see the Out For Australia website.

Overview

This role is designed to lead and manage Out For Australia’s social media presence, ensuring content is engaging, impactful, and aligned with our mission to empower LGBTQIA+ individuals. The Digital Content Manager - Social will oversee content creation, scheduling, and community interaction across platforms like TikTok, Instagram, LinkedIn, and Facebook, connecting with a diverse audience, particularly young people aged 18-25. By driving innovative social campaigns, amplifying community voices, and leveraging analytics, this role will strengthen OFA’s online engagement, foster inclusion, and help inspire the next generation of LGBTQIA+ leaders.

Responsibilities:

Social Media Management & Content Creation (40%)

• Develop and execute engaging social media content across all platforms, including Facebook, Instagram, LinkedIn, TikTok, and Twitter/X.
• Schedule, monitor, and manage posts to ensure consistent and timely communication aligned with OFA’s mission and brand voice.
• Create original content, including graphics, captions, videos, and stories, that resonate with our audience and promote inclusivity, diversity, and empowerment.
• Collaborate with other OFA teams to highlight stories, events, and initiatives, ensuring they are represented effectively across social media.
• Respond to comments and messages, fostering an engaged and inclusive online community.

Campaign Development (30%)

• Work with the wider OFA team to design and implement social media campaigns for key events and initiatives, such as GiveOUT Day, the 30 Under 30 Awards, and mentoring programs.
• Coordinate promotional timelines, assets, and messaging for campaigns to maximise engagement and impact.
• Experiment with new formats, trends, and social media features to drive innovation and keep content fresh.

Tracking & Analytics (20%)

• Monitor and analyse social media performance using tools like Meta Business Suite, LinkedIn Analytics, or third-party platforms.
• Provide regular reports on engagement, reach, and follower growth, with actionable insights to inform future strategies.
• Adjust social media tactics based on data to optimise content performance and audience engagement.

General volunteer expectations (10%)

• Undertake an OFA volunteer induction and role onboarding.
• Understand and implement OFA’s strategy, vision and mission.
• Uphold our volunteer code of conduct.
• Assist with initiatives as required.