ShareGift Australia's purpose is to make it easy and cost effective for shareholders to grow philanthropy in Australia through the donation of shares and related proceeds to charity. Australia has one of the highest levels of share ownership in the world (6.48 million people). Each year, more and more Australians are looking to leverage their shareholdings as part of their giving strategy. A fraction of ASX's current market capitalisation of around $1.5 trillion would easily generate a huge shift in philanthropic funding in Australia. ShareGift Australia is the only service of its kind in Australia and is based on the model of ShareGift UK.