Local concern for the decline of the Gnowangerup Shire fauna emblem, the “gnow” (South West Australian Aboriginal name for Malleefowl) led to the formation of the Malleefowl Preservation Group in 1992 as a subcommittee of the Gnowangerup Land Conservation District Committee (LCDC). The “hands on” group activities are focused on working with farmers and pastoralists providing agency and similar interest organisations with a direct link to rural community conservation programs.