| Description: | The Digital Marketing Coordinator owns Dodgeball Australia’s online presence, from the Wix website through to Google Ads, SEO, and analytics. | | :---- | :---- | | Department: | Marketing | | Term: | 6-12 Months | | Type: | Volunteer | | Direct Report: | Ciarin Christie |

About Dodgeball Australia

Dodgeball Australia (DA) is the peak body for Dodgeball in Australia. Our responsibility is to promote and maintain the growth of Dodgeball across all Australian states and territories. We unify the rules and policies for Dodgeball within Australia in order to promote Dodgeball as a legitimate sport that attracts talented, enthusiastic athletes at social and international level.

With the support of our dedicated team of volunteers and members, we deliver adult and youth development programs, coaching certifications, social activities and world-class tournaments for the benefit of the sport and our members. DA is an official member of the World DodgeBall Federation (WDBF).

Responsibilities

As a Dodgeball Australia representative, all operational volunteers are expected to:

• Work collaboratively with operational managers and Board Directors to achieve the Board's purpose as outlined in the Strategic Plan, and speak publicly with a single collective voice.
• Respect the confidentiality of information and not disclose confidential information other than as agreed.
• Act as a role model, change agent and professional exemplar in all matters concerning Dodgeball Australia.
• Complete a monthly update submission to the Board for Board meetings

As Digital Marketing Coordinator:

• Manage and update the Dodgeball Australia Wix website, including publishing a minimum of two new or updated pages per month
• Set up, manage, and optimise Google Ads campaigns in line with organisational goals and budget
• Apply SEO best practices to improve organic search visibility across the website
• Configure and manage Google Analytics 4 (GA4), including event tracking and conversion goals
• Export and analyse Wix analytics data (CSV exports) and produce a monthly website traffic report for the Head of Marketing
• Manage the DA email list, including list hygiene, segmentation, and growth initiatives
• Coordinate with the Communications Coordinator on email campaign technical setup
• Identify and report on digital performance trends and opportunities to the Marketing Manager

Key Performance Indicators

Reviews are undertaken annually by the Board of Directors to determine overall achievement and ongoing suitability for the role. Key performance indicators include:

• Minimum two new or updated website pages published per month
• Month-on-month growth in unique website visitors
• Monthly website traffic report delivered on time to the Head of Marketing