General Manager, Commercial

About the Role

The General Manager, Commercial leads Dodgeball Australia's revenue-generating functions — events, merchandise, and eCommerce — with a mandate to build the financial engine that funds DA's growth. This is a senior leadership role reporting directly to the Director.

Key Responsibilities

Commercial Strategy

• Develop and execute DA's annual commercial strategy across events, merchandise, and eCommerce
• Set revenue targets and manage performance across all Commercial functions
• Report monthly to the Director on outcomes, pipeline, risks, and opportunities
• Identify new commercial opportunities in partnership with the Director and Business Development Manager

Events Oversight

• Provide strategic oversight of DA's national events portfolio — ADC, UniSport Nationals, and other major events
• Ensure all events achieve a minimum 20% margin per the Strategic & Operational Plan
• Support the Events Manager with planning, budgeting, venue procurement, and post-event review

Merchandise & eCommerce

• Own DA's merchandise strategy — product range, pricing, supplier relationships, and inventory
• Oversee DA's eCommerce platform in partnership with the IT Manager
• Ensure all merchandise meets DA brand standards; coordinate with Marketing on campaigns

People Leadership

• Directly manage the Events Manager and future Merchandise & eCommerce Coordinator
• Monitor volunteer health and workload; flag concerns to the HR Manager
• Support recruitment of Commercial unit volunteers in partnership with the HR Manager

What We're Looking For

• Experience in commercial management, events, or revenue-generating operations
• Strategic thinker who can set targets and manage performance across multiple functions
• Strong people leader comfortable managing and developing a volunteer team
• Commercially minded with an eye for identifying new revenue opportunities

Key Performance Indicators

• Timely monthly submissions to the Board
• All events delivered on budget with a minimum 20% margin
• Annual events calendar finalised and published at least 3 months in advance
• DA online store operational, current, and generating consistent revenue
• Sound working relationships maintained with all principal stakeholders and affiliates