Role Purpose
The Media & Corporate Partnerships Coordinator will help increase awareness of Geelong Animal Rescue (GAR) and develop new opportunities for businesses and media organisations to support our work.
The role will focus on identifying and pursuing media opportunities, corporate sponsorships, partnerships and promotional opportunities that can increase GAR’s profile, reach new supporters and generate valuable financial support for the animals in our care.
Fundraising is vital to the work we do. As a volunteer-run rescue, every sponsorship, partnership and media opportunity has the potential to directly contribute to the veterinary care, rehabilitation, food and resources needed to give rescued animals the second chance they deserve.
Key Responsibilities
Media Opportunities
- Identify local and broader media opportunities that could raise awareness of GAR and our animals.
- Develop relationships with journalists, radio stations, newspapers, television, podcasts and relevant online media.
- Identify opportunities for GAR to feature in news stories, interviews, community segments and fundraising campaigns.
- Prepare and pitch suitable animal stories, rescue stories and fundraising initiatives to media outlets.
- Maintain a database of relevant media contacts.
- Coordinate with the GAR team to ensure media opportunities are appropriate and align with our values.
Corporate Sponsorships & Partnerships
- Identify businesses and organisations that may be interested in supporting GAR.
- Research potential corporate sponsors and partnership opportunities.
- Make initial contact with prospective sponsors and introduce them to GAR.
- Develop sponsorship proposals and partnership ideas in collaboration with the fundraising team.
- Explore opportunities for financial sponsorship, donations, products, services and other in-kind support.
- Build and maintain positive relationships with existing corporate supporters.
- Identify opportunities for long-term partnerships rather than one-off donations.
Opportunity Development
- Think creatively about ways businesses and media can work with GAR.
- Identify opportunities around fundraising campaigns, events, animal sponsorships, community initiatives and awareness campaigns.
- Keep up to date with relevant local business and community opportunities.
- Bring new ideas and opportunities to the fundraising team for consideration.
Administration & Reporting
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Maintain records of media contacts, prospective sponsors and active partnerships.
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Track approaches, responses and follow-up actions.
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Provide regular updates to the board.
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Assist with measuring the value and impact of partnerships and media exposure.