Volunteer Digital Marketing Coordinator

ABOUT LIFESTYLE MARKETS AUSTRALIA INC

Lifestyle Markets Australia Inc. (LMA) is a registered charity and not-for-profit organisation that brings communities together through family focused fundraisers, markets  and events across Victoria. All proceeds support Kinds of Happiness (KOH), a charity dedicated to empowering disadvantaged youth in regional and rural Australia through mentoring, farming programs, and skills development. Our volunteers are at the heart of everything we do. By joining the LMA team, you become part of a passionate, inclusive community making a real difference.

ROLE PURPOSE

We are  expanding our marketing capability and looking for Digital Marketing Coordinators to take on a bigger, more strategic role driving local, national, and international promotional activities and help build genuine partnerships with tourist organisations and helping shape how LMA is promoted to visitors and travelers, not just local communities.

KEY RESPONSIBILITIES

• Plan and support promotional campaigns across local, national and international channels.

• Build and maintain relationships with tourism organisations to promote LMA events and markets.

• Identify partnership and cross-promotion opportunities with tourism bodies, visitor centers and travel platforms.

• Represent LMA in outreach and promotional conversations with tourism and destination marketing contacts.

• Support campaign scheduling, tracking and basic reporting.

• Research audience segments and tailor messaging for different markets and regions.

• Collaborate with the Content Writing and Graphic Design teams to ensure consistent campaign messaging and branding.

• Stay up to date with digital marketing trends, social media algorithms and channel best practice.

SKILLS & EXPERIENCE

Essential

• Strong understanding of planning and delivering promotional or marketing campaigns across local, national or international channels.
• Strong relationship-building skills with external organisations and stakeholders.
• Confidence in communicating with external stakeholders and representing LMA professionally.
• Strong communication and organisational skills.
• Ability to manage multiple campaigns, work independently and meet agreed deadlines.
• Ability to work collaboratively within a remote volunteer team.
• Proficiency in Gmail and Google Workspace (Docs, Sheets, Drive), and Microsoft Office (Word, Excel, PowerPoint)

Desirable

• Experience in tourism, destination marketing or events promotion.

• Familiarity with email marketing, campaign management or digital marketing tools.

• Knowledge of SEO, social media algorithms and digital audience engagement.

• Previous experience in a not-for-profit, volunteer or community organisation.

WHAT WE OFFER

• A welcoming, inclusive, and diverse volunteer community
• Meaningful work that directly supports youth in regional Australia
• Flexible volunteering — work from home or on-site at our events
• Opportunities to develop new skills and build your professional network