About Us
Lifestyle Markets Australia Inc. (LMA) is a registered charity and not-for-profit organisation bringing communities together through family-focused fundraisers, markets and events across Victoria. All proceeds support Kinds of Happiness (KOH), a charity dedicated to empowering disadvantaged youth in regional and rural Australia through mentoring, farming programs and skills development. Our volunteers are at the heart of everything we do, and by joining the LMA team you become part of a passionate, inclusive community making a real difference.
About the Role
We are looking for an experienced, all-round marketing professional to lead our Marketing Team as a volunteer. This is a hands-on role, not just a strategic one. You will provide direction to our small but enthusiastic marketing team, currently made up of Social Media & Graphic Designers, a Marketing Coordinator and a Social Media Content Writer, all of whom are still building their experience. You will guide and mentor them, step in and do the work yourself when needed, and help grow the team over time, working closely with our Director.
If you have broad marketing experience spanning social media, content, copywriting, design and brand strategy, and you enjoy both leading a team and getting hands-on when it counts, we would love to hear from you.
What You Will Do
- Provide day-to-day direction and oversight to the marketing team, setting priorities and reviewing their work
- Mentor and upskill team members, building their confidence and capability across content, design and social media
- Step in hands-on to create content, graphics, copy or campaigns directly when needed
- Develop and execute marketing strategy across all channels to promote LMA's markets and events
- Oversee brand consistency across all content and channels, and maintain brand guidelines
- Design, or guide the design of, social media graphics, promotional images and other digital assets
- Write and review copy for social media, newsletters, website updates and promotional materials
- Manage social media and digital marketing campaigns, including paid promotions
- Monitor and analyse marketing and social performance, and make data-driven recommendations
- Engage with our online community by responding to comments, messages and enquiries
- Conduct market research and audience segmentation to guide targeted outreach
- Work with the Director to identify gaps in the marketing team and help recruit and build out the team over time
- Collaborate with other internal teams to support marketing for markets, events and sponsorships
About You
Essential
- Significant, well-rounded experience across marketing, ideally spanning social media, content writing, copywriting, graphic design and brand strategy
- Proven ability to lead, mentor and develop less experienced team members or volunteers
- Comfortable working hands-on across multiple disciplines, not only directing others
- Strong background in brand communication, content strategy and visual consistency
- Experience managing multi-channel marketing campaigns and community-building initiatives
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite
- Confident copywriter, able to adapt tone and style for different platforms and audiences
- Proficiency in data analysis and campaign performance tracking
- Familiarity with social media management tools, email marketing and SEO
- Excellent communication and stakeholder management skills
Desirable
- Experience building or growing a small marketing team, ideally in a volunteer or non-profit setting
- Background in non-profits, community markets or event-based organisations
- Ability to work independently and contribute creative ideas to marketing campaigns
What We Offer
- A welcoming, inclusive and diverse volunteer community
- Meaningful work that directly supports youth in regional Australia
- Flexible volunteering, working from home or on-site at our events
- The opportunity to lead and shape a growing marketing team
- Opportunities to develop new skills and build your professional network