Digital Marketing Team Leader (Volunteer, Remote)

ABOUT LIFESTYLE MARKETS AUSTRALIA INC.
Lifestyle Markets Australia Inc. (LMA) is a registered charity and not-for-profit organisation that brings communities together through multicultural markets and family-focused fundraising events across Victoria. All proceeds support Kinds of Happiness (KOH), a charity dedicated to empowering disadvantaged youth in regional and rural Australia through mentoring, farming programs and skills development. Our volunteers are at the heart of everything we do. By joining the LMA team, you become part of a passionate, inclusive community making a real difference.

AT A GLANCE

• Time commitment: around 6 hours per week, flexible around your schedule
• Duration: a minimum of 6 months
• Location: fully remote and open to anyone in Australia. If you are near our Victorian events, there is the option to help on the day, but it is not required.
• Reports to: the Senior Marketing Team Leader
• Team: you will lead a small team of around 2 Digital Marketing Coordinators and 3 Social Media Content Writers
• Platforms: [e.g. Instagram, Facebook, website, Mailchimp]

ROLE PURPOSE
This is a new leadership role heading up LMA's newly formed Digital Marketing Team. You will lead a small team of volunteers who bring our markets and fundraising events to life online, and you will turn LMA's marketing plan into real campaigns.

Because the team is new, you will have real input into how it works, with the support of the Senior Marketing Team Leader and an established marketing plan to work from. LMA is a genuine training ground for its volunteers, so you will also help your team grow their skills in digital marketing and leadership.

WHAT YOU WILL PROMOTE

• Multicultural markets: [regular / seasonal] markets bringing together stallholders, food vendors and local makers from diverse cultural backgrounds, held in [locations]
• Fundraising events: community dining and social events held in scenic locations, where guests come together to raise funds for KOH

WHAT A TYPICAL WEEK LOOKS LIKE
You might plan the week's content with your team, review posts before they go live, check in with the Social Media and Graphic Design team on visuals for an upcoming market, look at how last week's campaign performed, and run your weekly online team meeting.

KEY RESPONSIBILITIES

• Lead and support your team of Digital Marketing Coordinators and Social Media Content Writers
• Plan and deliver digital campaigns across social media, email and the website, in line with LMA's marketing plan
• Manage the team's content calendar and keep campaigns on track
• Work with the Social Media and Graphic Design team to coordinate visuals for campaigns
• Keep messaging and visuals consistent and on-brand
• Track campaign results and share what is working with the Senior Marketing Team Leader
• Set up simple processes and ways of working for the new team
• Run regular online team meetings and be the first point of contact for your team

WHAT WE ARE LOOKING FOR

• Experience in digital marketing, content or campaigns, whether paid or volunteer
• Some experience leading, guiding or coordinating others
• Good organisation and the ability to juggle several campaigns at once
• A confident communicator who enjoys supporting and developing others
• Able to work independently in a remote setting
• Comfortable with Google Workspace and Canva

IT IS A BONUS IF YOU HAVE

• Experience setting up content calendars or workflows
• Experience with Mailchimp, website updates or campaign analytics, such as Meta or Google Analytics
• An interest in branding, storytelling, events marketing or sponsor promotion
• Previous volunteer or not-for-profit experience

You do not need to tick every bonus box. If you have the experience and this role excites you, we would love to hear from you.

WHAT WE OFFER

• A genuine Team Leader title and leadership experience for your resume and LinkedIn
• Real campaigns and results you can add to your portfolio
• The chance to shape a new team and see your ideas put into action
• Support from the Senior Marketing Team Leader and LMA's People and Culture team
• A reference on successful completion of your commitment
• Flexible volunteering that fits around your life
• Connection with a passionate community of volunteers
• The satisfaction of promoting events that support disadvantaged youth across regional and rural Australia