Purpose

The Sponsor & Partner Manager leads Middle Park Football Club's sponsorship and partnership program.

The role is responsible for attracting, retaining and growing commercial and community partnerships that support the club's strategic goals, financial sustainability and long-term growth. This includes securing financial sponsorships, in-kind support, grants partnerships, and collaborative relationships that strengthen the club's impact on players, families, volunteers and the wider community.

Reports To

President, Treasurer and Club Committee

Key Responsibilities

Sponsorship Strategy & Growth

• Work with Club Builder 2035 to develop and maintain the club's sponsorship and partnership strategy.
• Identify and pursue new sponsor and partner opportunities aligned with the club's values and objectives.
• Build a sustainable sponsorship pipeline across local businesses, corporate organisations and community partners.
• Work with the Treasurer/Board to establish annual sponsorship targets and priorities.
• Develop sponsorship packages and proposals that clearly demonstrate value and impact.

Sponsor Relationship Management

• Act as the primary relationship manager for club sponsors and partners.
• Maintain regular contact throughout the year to ensure sponsors receive agreed benefits.
• Coordinate sponsor renewals and seek opportunities to grow support over time.
• Ensure all sponsor commitments are delivered professionally and consistently.
• Maintain accurate records of sponsorship agreements, contacts and commitments.

Club Partnerships

• Develop partnerships that support participation, inclusion, volunteering, leadership development and community engagement.
• Support strategic partnerships with organisations, schools, local government, community groups and sporting bodies.
• Identify opportunities for collaborative projects that align with the club's strategy and growth objectives.

Visibility & Recognition

• Work closely with the Communications and Marketing function to maximise sponsor exposure.
• Ensure sponsors are appropriately recognised across:
  • Club apparel
  • Signage
  • Events
  • Social media
  • Website
  • Club communications
• Coordinate sponsor acknowledgment activities throughout the season.

Events & Engagement

• Lead sponsor engagement activities and networking opportunities.
• Support the delivery of sponsor events, partner functions and club-hosted business networking opportunities.
• Assist with Presentation Night, season launches and major club events where sponsor involvement is appropriate.

Committee Participation

• Attend Committee meetings as required.
• Provide regular updates on sponsorship activity, renewals and opportunities.
• Contribute to broader club planning and decision-making.

Key Deliverables

• Annual sponsorship and partnership plan.
• Achievement of agreed sponsorship revenue targets.
• Growth in sponsor retention and renewal rates.
• Increased number of strategic community partnerships.
• Delivery of sponsor recognition commitments.
• Maintenance of a current sponsorship pipeline and partnership register.

Skills & Experience

Desirable attributes include:

• Strong networking and communication skills.
• Ability to develop mutually beneficial partnerships.
• Confidence engaging with business owners, executives and community leaders.
• Strong organisational and project management skills.
• Passion for community sport and club culture.